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How the Optus security breach has impacted its reputation

The Optus breach has been dominating the headlines over the last week and its impact is bringing more attention on how an incident of this scale can quickly affect a company’s reputation.

user iconReporter
Fri, 30 Sep 2022
How the Optus security breach has impacted its reputation
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Meltwater, a media intelligence and data analytics firm has sourced key data across global news and social media (with most news from Australia) over a 14-day period, resulting in a total of 133,000 mentions which is up 524 per cent from the fortnight prior.

Optus normally averages around 18 per cent positive vs 8 per cent% negative, with the rest being neutral.

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From a reputational perspective is that Optus’ media coverage has seen a 25 per cent spike in negative media and a 13 per cent drop in positive content.

Since the breach, according to Meltwater, it's been 33% negative and 5% positive.

Since Optus revealed the data breach, which affected 9.8 million of its customers last Thursday (22 September), Prime Minister Anthony Albanese has called for Optus to foot the bill for customers needing changes to their personal identification documents, such as passports, after the massive security breach.

When about 10 million customers’ personal information was divulged, taxpayers should not be made to foot the bill for Optus customers needing to change passport numbers following the incident, the Prime Minister asserted during Wednesday’s (28 September) House question time.

“Those opposite want taxpayers to pay for a problem caused by Optus and their own failures on cyber security and privacy regulations,” Prime Minister Albanese said.

“We believe that Optus should pay, not taxpayers.”

[Related: Cloud security incidents up in 12 months with 75% of organisations hit]

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