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SenSen AI breakthrough granted new US patent

Enterprise AI software and solution provider SenSen Networks Limited has been granted an additional patent by the US Patent and Trademark Office, number 16/652,837.

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Tue, 08 Feb 2022
SenSen AI breakthrough granted new US patent
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Titled "System and Method for Machine Learning-Driven Object Detection", the innovation builds on SenSen’s leadership position in the sensor AI solutions space.

As the global economy rebuilds after the pandemic, SenSen is pioneering the use of sensor AI and deep machine learning to power next-generation behavioural analytics and algorithms with application in the retail, hospitality and leisure sectors.

The operating environment of retail, hospitality and leisure venues will continue to be fast paced – excitement levels must remain high to attract patrons – but there may be differences in the way venues deal with constraints such as distancing and regulatory controls.


Sensor AI technologies, in conjunction with deep machine learning, provide the optimal way to gather and analyse large amounts of visual and other sensory data, especially where light levels and occupancy can vary substantially from location to location.

Accurate data processed by SenSen's breakthrough machine learning algorithms will allow owners and managers of retail, hospitality and leisure venues to make decisions based on data. By taking a fact-based approach backed by verifiable evidence, decision makers will eliminate human bias and be better placed to solve complex and high-risk problems involving people, places and data.

The latest breakthrough confirms SenSen was right to launch a platform-based technology company 15 years ago according to CEO Subhash Challa.

"SenSen is establishing itself as a global leader in enterprise AI where one core platform can be deployed into many different business verticals. Our platform has now generated 14 patent families – five are granted and nine are pending. Plus, we have another 10 in the drafting stage.

"We haven’t stopped innovating throughout the pandemic and our IP vault now has more than 60 entries.

"Each of our patent families is a set of related patents registered in the most important jurisdictions where we believe an invention built around a patent family can be commercialised," Dr Challa said.

SenSen’s patents in smart cities, casinos, retail and smart surveillance are protected in key jurisdictions such as USA, UK, Japan, Canada, Israel, Singapore, Macau and Australia.

Dr Challa explained that the patent families form an IP vault providing SenSen with a competitive advantage and leverage when penetrating new markets with innovative products, or in entering into licensing and cross-licensing negotiations with commercial partners.

"SenSen will continue to pursue patent protection in key markets as we undertake significant R&D activities in our innovations lab, all of which builds on our commitment to use AI in ways that are beneficial to industry and the community," Dr. Challa concluded.

SenSen is assisted in protecting its patent portfolio by leading Australia IP firm, FB Rice.

[Related: Haventec joins FIDO Alliance and becomes Microsoft ISV partner with passwordless authentication]

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