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AWS market maker Adam Beavis appointed as Stax managing director

Native Amazon Web Services (AWS) cloud management platform Stax announced that Adam Beavis has been appointed as managing director (MD).

user iconReporter
Thu, 03 Feb 2022

Beavis joins from AWS, taking up the mantle from Stax co-founder Thor Essman, who will now shift to executive chair of the wider group.

Beavis has a wealth of local and regional experience, having spent eight years at AWS in a variety of commercially focused roles, including managing director of ISV and Digital Native Businesses, Asia-Pacific & Japan, managing director of Australia and New Zealand, and director of enterprise. Prior to AWS, he also held consultancy and leadership roles at Red Hat, Thomas Duryea Consulting, CommVault and VMware.

As Stax's MD, Beavis will drive the company’s go-to-market strategy and help create new markets for its cloud management offering as it expands into Asia and the US. He is set to work closely with Davinia Simon, head of sales and growth markets and James Coxon, co-founder and chief product officer at Stax, as well as the company's 55-plus staff, to help organisations successfully navigate the next big challenges in cloud and deliver ongoing transformative outcomes.


Adam is a brilliant industry leader who’s been so successful in making markets for AWS, according to Essman.

"I’ve worked with Adam closely over the years and know how authentically he builds cultures of innovation and mentors' teams to success.

"Adam leads with passion and will be instrumental to our global expansion, all the while helping our customers step up into immediate and continued innovation within AWS.

"I know that under his leadership, Stax is ready to take its place as the globally-preferred cloud management platform," Essman said.

Stax takes care of the critical tasks and creates a solid cloud foundation to securely build upon, Beavis added, and as the new Stax MD, he is looking forward to working with the team and product.

"There’s an ongoing race to get new technology into organisations and help them innovate faster with AWS, yet many businesses face challenges with migration, daily operations and continuous maintenance."

This gives organisations the confidence to know their spend and resources are going to the right places, helping them move more efficiently, using digital transformation to improve business productivity," Beavis continued.

Essman will chair the board of directors and act as an advisor, committed to long-term business strategies, capital raises, and curating the group’s culture that focuses on customer-first innovation.

“We’re seeing a trend of software organisations leading the world out of Australia – whether that’s Atlassian, Canva, Afterpay or one of hundreds of other companies I’ve had the pleasure of working with over the past decade.

"We have a huge opportunity to accelerate growth by expanding our global presence and continuously innovating the Stax platform, all the while ensuring the company remains a great place to work," Beavis concluded.

[Related: Log4j opening doors for new attacks, new report reveals]

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