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Stax revamps team ahead of global expansion

The cloud management platform has overhauled its leadership team in a bid to broaden its offering in the international market.

user iconReporter
Tue, 21 Sep 2021
Stax revamps team ahead of global expansion
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Stax has appointed Thor Essman as its new managing director to lead its expansion into New Zealand and south-east Asia over the coming months.

Essman will remain as chair of Amazon Web Services (AWS) partner Versent, while also working with Stax co-founder and chief product officer James Coxon to build the now independent Stax brand.

The new MD will be joined by former head of channel and alliances for Australia and New Zealand at AWS, Davinia Simon, who has been appointed as head of sales and growth markets.


In addition, Amanda Iwasaki has been appointed from Versent as head of operations, while Prayna Prasad joins from Fujitsu and Macquarie Data Centres as head of marketing.

“Our philosophy is to constantly challenge the IT industry to bring greater discipline, automation, craftsmanship and delivery excellence to enterprise technology,” Essman said.

“The Stax platform is a dynamic symbol of this, helping our customers drive cloud outcomes with more impact, lower risk, and lower cost.”

The incoming managing director welcomed Simon, Iwasaki and Prasad to their new roles, particularly noting Simon's experience in the sector.

“Davinia understands AWS customers and partners better than anyone,” Essman said.

“She knows the pain points they can experience when deploying cloud infrastructure and the innovation that can be achieved when the foundation is built right.

“I look forward to expanding Stax to new channels and markets, under her leadership.”

Reflecting on her appointment, Simon added, “I am delighted to join Stax and hope to accelerate Stax culture for innovation.

“I fundamentally believe in the crucial and unique role Stax plays in helping customers attain the most from their AWS environments. Stax is a sophisticated and effortless solution to an inherently complex global problem.

“Based on all the current success metrics, Stax undoubtedly has a global trajectory ahead of it and I’m excited to be a part of the team to take this business to the next stage.”

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