In a statement on its website, CBA said that the new agreement would see Australian realtors and publishers receive license fees paid by the bank for the use of Australian news content.
“Responsible AI adoption includes considering how we use content,” said CBA CEO Matt Comyn.
"This licence gives our people the right to use Australian news content so that they can maximise the benefit of generative AI tools to improve their work and better serve our customers.
“This is a practical step that shows innovation and the fair treatment of rights holders can be mutually beneficial, as we adapt to new technologies.”
The new agreement expands on the existing Copyright Agency’s Annual Business License, which covers the use of materials such as news articles, book extracts and research papers for everyday workplace use.
The updated agreement will also cover generative AI use and other workplace AI tools.
As a result, a CBA staffer would be permitted to create a new document or ask for a summary of an existing work, with the original source’s creator now being compensated. Data is not however allowed to be used for the training, creation or improvement of an AI model.
CEO of the Copyright Agency Josephine Johnston says that news articles and other media is of major value to businesses, including in the context of AI.
“Journalism and other published content have extraordinary value to businesses, whether staff are sharing an article with colleagues or using it in a prompt for an AI tool,” she said.
The agreement comes as AI use in the workplace has massively expanded. According to research by Fiftyfive5 for the Copyright Agency last year, 64 per cent of white-collar staffers surveyed have used generative AI in their work, 47 per cent of which said the content in their prompts included third-party material such as images, and published texts.
The Copyright Agency says that clear permissions for using content with AI in business are needed.
This story was originally published by Cyber Daily's sister publication, Banking Daily.
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