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AI giant OpenAI has revealed its long-awaited AI-powered search engine, Atlas, challenging the current search dominance of Google’s Chrome.
The AI company announced ChatGPT Atlas, a brand new web browser that allows users to interact with ChatGPT during their search.
“With Atlas, ChatGPT can come with you anywhere across the web – helping you in the window right where you are, understanding what you’re trying to do, and completing tasks for you, all without copying and pasting or leaving the page. Your ChatGPT memory is built in, so conversations can draw on past chats and details to help you get new things done,” OpenAI said.
OpenAI said Altas will allow users to open a ChatGPT sidebar in any search window, which can be used to compare products, analyse data, or summarise content.
Additionally, the paid “agent mode” will allow users to have ChatGPT interact with sites on their behalf, conducting tasks like research, shopping and more.
The AI giant’s new browser has placed itself in direct competition with the likes of Google, which already has capitalised on AI with its AI Overviews and new AI Mode.
A demo of Atlas on Wednesday (22 October) showed how the AI chatbot could find a recipe for a meal, and then purchase the ingredients on its own in mere minutes.
OpenAI hopes to make the most of its 800 million weekly active ChatGPT users and drive them towards AI-powered search, which would allow the company to collect people’s consumer and search behaviour data.
Atlas is currently exclusively available on macOS, with Android, Windows and iOS versions to be released later.
Google recently avoided losing its search monopoly after an antitrust ruling said it would be allowed to keep its Chrome browser, provided it shares its search data with its AI rivals.
While Google’s parent company, Alphabet, dodged having to sell its Chrome browser, US District Judge Amit Mehta ruled that after a court battle that lasted years, the company would have to share its search data with other companies.
The case, which began in 2020, was in regard to Google’s dominance as a search engine, being the default search engine on a range of products, including its own Android and Chrome devices.
While the US Department of Justice had demanded that Chrome be sold by Google, the decision instead allows Google to keep Chrome, but rules that search data must be shared and revenue-sharing agreements to make Google the default browser, such as the one it has with Apple, be limited.
Google said the ruling is a win for the company and that the development of generative AI likely influenced the ruling.
“Today’s decision recognises how much the industry has changed through the advent of AI, which is giving people so many more ways to find information,” Google said in a statement on 2 September.
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