Atlassian looks to develop own work-oriented AI search browser with new acquisition

Australian tech giant Atlassian is taking steps into the AI-powered browser market with the acquisition of a US-based browser organisation and its AI browser.

In a US$610 million (A$936 million) deal, Atlassian is set to acquire The Browser Company, the owner of the Dia AI-browser that was launched earlier this year.

Atlassian wants to make Dia its go-to work browser, with the goal of having the AI grab tools and tasks from the web and apply them to the enterprise.

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“By combining The Browser Company’s passion for building browsers people love with Atlassian’s deep expertise on how the world’s best teams operate, we have the opportunity to transform how work gets done in the AI era,” said Atlassian CEO Mike Cannon-Brookes.

“Your current browser isn’t designed to help you move any of that work forward. It was designed before the explosion of SaaS apps, and well before the current AI revolution. It’s a bystander in your workflow, treating every tab the same, with no awareness of your work context, no understanding of your priorities, and no help connecting the dots between your tools.

“It’s time for a browser that’s actually built for work – a browser that helps you do, not just browse.”

The work nature of Atlassian’s Dia plan will put it in competition with Microsoft’s Edge Browser, which gets its AI capabilities when paired with Microsoft Co-Pilot. It also benefits from its Microsoft 365 and security integration.

However, despite being launched this year, Dia already has competitors in Brave’s Leo and Perplexity’s Comet browser, which is backed by chip-manufacturing giant NVIDIA.

Google’s Chrome remains the dominant browser, with 69 per cent share, according to Statcounter in August.

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“We are set to create a browser knowledge workers will love,” added Cannon-Brookes.

“Together, we’re sprinting toward this opportunity, leveraging each other’s strengths. I am stoked for the road ahead and can’t wait to see how we will extend Atlassian’s mission – to unleash the potential of every team – to the browser.”

Daniel Croft

Born in the heart of Western Sydney, Daniel Croft is a passionate journalist with an understanding for and experience writing in the technology space. Having studied at Macquarie University, he joined Momentum Media in 2022, writing across a number of publications including Australian Aviation, Cyber Security Connect and Defence Connect. Outside of writing, Daniel has a keen interest in music, and spends his time playing in bands around Sydney.

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Atlassian looks to develop own work-oriented AI search browser with new acquisition

Daniel Croft

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