PODCAST: What advertisers and business leaders can learn from information warfare campaigns

• They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging.
• The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers.
• The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience.

Enjoy the podcast,
The Cyber Uncut team

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