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OpenAI launches AI app store for custom GPTs

ChatGPT maker OpenAI has launched a GPT store that allows users to buy and sell custom artificial intelligence (AI) applications.

user icon Daniel Croft
Thu, 11 Jan 2024
OpenAI launches AI app store for custom GPTs
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The announcement follows the company’s launch of custom GPTs, custom versions of the infamous ChatGPT AI.

“It’s been two months since we announced GPTs, and users have already created over 3 million custom versions of ChatGPT,” wrote OpenAI in a blog post.

“Many builders have shared their GPTs for others to use. Today, we’re starting to roll out the GPT Store to ChatGPT Plus, Team and Enterprise users so you can find useful and popular GPTs.”


The new marketplace will allow GPT developers, which include OpenAI partners and community members, to profit from their creations.

“In Q1, we will launch a GPT builder revenue program. As a first step, US builders will be paid based on user engagement with their GPTs,” OpenAI said.

“We’ll provide details on the criteria for payments as we get closer.”

Users of the marketplace will be able to search for relevant GPTs via categories, which include education, research, programming, lifestyle, writing, DALL-E (Open AI’s image generation AI) and more.

Featured and popular GPTs will also be highlighted, with some of the first including Khan Academy’s Code Tutor, Canva’s GPT, which assists with design, and a GPT for trail recommendations from AllTrails.

At this stage, the new marketplace will only be available to OpenAI paid subscribers.

The new marketplace builds on the success ChatGPT and OpenAI have faced over the last 13 months, and moves further towards the democratisation of AI tool development.

OpenAI stresses that the development of these GPTs is super simple and that anyone can do it, meaning that provided someone has the right idea, they can make a buck.

“Anyone can easily build their own GPT – no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone,” said OpenAI in the announcement of custom GPTs in November.

“Creating one is as easy as starting a conversation, giving it instructions and extra knowledge and picking what it can do, like searching the web, making images or analysing data.”

In addition to GPTs that can be sold on the marketplace, OpenAI has said that internal-open GPTs can be created for enterprise purposes.

“Early customers like Amgen, Bain, and Square are already leveraging internal GPTs to do things like craft marketing materials embodying their brand, aid support staff with answering customer questions, or help new software engineers with onboarding,” added OpenAI.

Daniel Croft

Daniel Croft

Born in the heart of Western Sydney, Daniel Croft is a passionate journalist with an understanding for and experience writing in the technology space. Having studied at Macquarie University, he joined Momentum Media in 2022, writing across a number of publications including Australian Aviation, Cyber Security Connect and Defence Connect. Outside of writing, Daniel has a keen interest in music, and spends his time playing in bands around Sydney.

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